Branding Manitoba

Well known Interbrand was commissioned a few years ago to brand the province of Manitoba. Many questioned the value the $2.1-million branding campaign provided.

Many Winnipeggers wondered why a Toronto agency was needed when they could use a Winnipeg branding agency, which probably knew the region and its people better than outsiders.

You can read more on Manitoba ReBranding.

The Branding Mind Space

Branding versus advertising - are they that different? Or just marketing jargon that would make your basic layman confused with?

These marketing phrases basically make up the whole definition of advertising and putting your product or service up for the market to grab, snatch up or worse, disregard.

Branding would be best defined as the first thing that comes to mind when you hear the company name. It is the initial thought of a consumer who has had the experience of using your product, and whose trust you have gotten and whose belief in your product is lasting. But its that much more effective when your company comes to mind when something is mentioned.

Think of a brand that would easily invoke thoughts, good or bad. Let’s say, “Walmart”. This store that has been present for decades, have consumers constantly coming back, for whatever reason that you can come up with. Now, what do you immediately think of? A staff with a welcoming smile? What about their slogan that has you thinking of them should you see it-‘Everyday low price’?

Let's try a quick quiz; what do you think of when I mention cool car? How about good pizza? Or maybe which is the best shoes to buy? Within your mind you automatically assigned each of those a brand.

That is what branding is all about. It is actually the owning of a specific thought when your name is first mentioned. Now advertising on the other hand, is the promotion of your products. You are able to spotlight, highlight, and create an image should the prospective client see your company name.

Brand Canada

Is Canada in need of branding? What does it stand for?

"When people think of Canada, they think of open spaces, nice countryside and clean water. We know it’s not entirely true, but we can use it."

Paul Lavoie of Taxi wants to mix things up. Read more